Privacy policy
This Privacy Policy explains how NYIWEAR (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from nyiwear.com (the “Site”).
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
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Web browser
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IP address
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Time zone
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Cookies installed on your device
As you browse the Site, we also collect information about:
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Pages or products you view
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Referring websites or search terms
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How you interact with the Site
We refer to this information as “Device Information.”
Device Information is collected using:
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Cookies – small data files stored on your device
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Log files – which track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps
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Web beacons, tags, and pixels – electronic files used to measure browsing behavior and engagement
Order Information
When you make or attempt to make a purchase through the Site, we collect certain information, including:
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Name
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Billing and shipping address
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Email address
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Phone number
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Payment details (processed securely by our payment providers; we do not store full payment card information)
We refer to this information as “Order Information.”
Personal Information
When we refer to “Personal Information,” we mean both Device Information and Order Information.
How We Use Your Personal Information
We use Order Information to:
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Process and fulfill orders
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Arrange for payment, shipping, and order confirmations
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Communicate with you
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Screen orders for potential fraud or suspicious activity
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Provide product updates or marketing communications (based on your preferences)
We use Device Information to:
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Improve and optimize our Site
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Analyze customer browsing behavior
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Detect potential security or fraud risks (including via IP address analysis)
Sharing Your Personal Information
We share your Personal Information with trusted third parties to help operate our business, including:
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Shopify, which powers our online store
(https://www.shopify.com/legal/privacy) -
Google Analytics, which helps us understand how customers use the Site
(https://www.google.com/intl/en/policies/privacy/)
Opt-out: https://tools.google.com/dlpage/gaoptout
We may also share Personal Information to:
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Comply with applicable laws and regulations
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Respond to lawful requests or subpoenas
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Protect our rights or defend against fraudulent activity
Behavioral Advertising
We may use your Personal Information to provide relevant advertisements or marketing communications.
You can learn more about how targeted advertising works at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You may opt out of targeted advertising via:
You can also opt out through:
http://optout.aboutads.info/
Do Not Track
Some browsers include a “Do Not Track” feature. Please note that we do not alter our Site’s data collection or use practices in response to Do Not Track signals.
Your Rights (GDPR – European Residents)
If you are a resident of the European Economic Area (EEA), you have the right to:
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Access the personal information we hold about you
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Request correction, update, or deletion
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Object to or restrict processing
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Request data portability
To exercise these rights, contact us at support@nyiwear.com.
We process your information to fulfill contractual obligations (such as processing orders) or for legitimate business interests. Your information may be transferred outside of Europe, including to the United States and Canada.
California Privacy Rights (CCPA)
California residents have the right to request information about the collection and use of their personal data and to request deletion of personal information, subject to legal exceptions. NYIWEAR does not sell personal information.
Requests may be submitted to support@nyiwear.com.
Data Retention
We retain Order Information for our business records and legal obligations unless and until you request deletion, subject to applicable laws.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons.
Contact Us
For questions or concerns about this Privacy Policy, contact us at:
Email: support@nyiwear.com
Mail:
NYIWEAR
Attn: Privacy Compliance Officer
224-70 76th Ave
Oakland Gardens, NY 11364
United States